Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest opening week of 2024
According to Circana, Taylor Swift’s Eras Tour Book sold a remarkable 814,000 copies over the Thanksgiving holiday weekend, making it the top-selling book of the week. The sales were boosted by the exclusive partnership with Target, where the Eras tie-in was launched on Black Friday, showcasing Swift’s strategic marketing prowess.
Despite skipping major retailers like Amazon.com, the book’s sales continued to soar, even with some fans expressing concerns online about typos and errors in the book. Representatives for Target and Swift have yet to comment on these claims, leaving fans intrigued about the quality of the exclusive release.
Circana, known for tracking print market data, revealed that the Eras Tour Book’s debut sales were only surpassed by Barack Obama’s presidential memoirs’ first volume, ‘A Promised Land.’ Obama’s book sold over 816,000 copies in 2020, but Swift’s exclusive release remained unparalleled in its focused distribution through Target.
Taylor Swift’s innovative approach to exclusive releases is not new, as seen with her Eras concert film in 2023, where she collaborated directly with AMC Theatres and Cinemark Theatres, bypassing traditional Hollywood studios. The success of ‘Taylor Swift: The Eras Tour’ at the box office, grossing over US$200 million, solidifies her position as a trailblazer in the entertainment industry.
FAQs
What was the total number of copies sold for Taylor Swift’s Eras Tour Book?
The Eras Tour Book sold an impressive 814,000 copies over the Thanksgiving holiday weekend.
Where was the Eras Tour Book exclusively sold?
The book was exclusively sold through Target, as part of a strategic tie-in launched on Black Friday.
Which other book had a better debut than Taylor Swift’s Eras Tour Book?
Barack Obama’s ‘A Promised Land’ first volume sold slightly more than 816,000 copies in 2020, surpassing Swift’s debut numbers.
What was Taylor Swift’s approach to the release of the Eras concert film?
Swift worked directly with AMC Theatres and Cinemark Theatres for the release of ‘Taylor Swift: The Eras Tour’ concert film, bypassing traditional Hollywood studios.
How much did ‘Taylor Swift: The Eras Tour’ concert film gross at the box office?
The concert film grossed over US$200 million at the box office, standing as the highest-grossing concert movie in history.