As Wicked-themed Popcorn Buckets Sell Out, Tom Cruise and James Cameron Join in Designing for 2025 Movies
If you want to know where the real money in cinema exhibition sits, it remains in the concession stand. With studios slicing a sizeable amount of the ticket price, cinemas get their profits from selling us food and drink at not very cheap prices. The biggest margin remains in popcorn, a food product that costs mere pence to produce, yet in some places requires a minor mortgage to supply for a family.
However, it’s not just the popcorn. You might have spotted more and more than cinemas don’t just want to sell us a drink, they want to get a bit more cash by getting us to pay for a premium receptacle for both. And while it’s nothing new, the collectable popcorn bucket and cup has become a useful moneymaker.
So much so that filmmakers are getting very hands-on. There’s a new report over at Time about the whole phenomenon, detailing how Tim Burton was heavily involved in the bucket designed for Beetlejuice Beetlejuice earlier this year.
Now comes the perhaps unsurprising news that Tom Cruise is getting in on the act. He’s reported to be working with the AMC chain in the US on a special bucket for next year’s Mission: Impossible – The Final Reckoning. James Cameron too is reported to have “final approval” over the buckets for next year’s Avatar: Fire And Ash.
There’s a clear nod to influencer and social media culture in the growing popularity of tie-in buckets and cups. Cineworld is reporting it’s sold out of its Wicked tie-ins, and they’re popping up all over people’s social feeds. This trend could pave the way for more exciting tie-ins in the future.
Hopefully, this all paves the way for a special tie-in popcorn cup for the upcoming Jason Statham thriller Levon’s Trade due next month. Let’s wait and see what innovative designs will be unveiled!
FAQs
1. How do cinemas make profits?
Cinemas make profits mainly from selling food and drinks at the concession stand, as studios take a portion of the ticket price.
2. Who is involved in designing the popcorn buckets for upcoming movies?
Tom Cruise and James Cameron are reported to be involved in designing special popcorn buckets for their respective movies.
3. Why are collectable popcorn buckets and cups becoming popular?
Collectable popcorn buckets and cups are becoming popular as they provide a unique experience for moviegoers and serve as a memento of the film.
4. What role does social media play in the popularity of tie-in buckets and cups?
Social media has played a significant role in the popularity of tie-in buckets and cups, with many people sharing their collections on social platforms, driving the trend further.
5. Which cinema chain is working with Tom Cruise on a special popcorn bucket?
Tom Cruise is reportedly working with the AMC chain in the US on a special popcorn bucket for Mission: Impossible – The Final Reckoning.
6. What upcoming movie is expected to have a tie-in popcorn cup?
The upcoming Jason Statham thriller Levon’s Trade is anticipated to have a special tie-in popcorn cup next month.
7. Are the Wicked-themed popcorn buckets still available for purchase?
Cineworld has reported that its Wicked-themed popcorn buckets have sold out, indicating their popularity among moviegoers.
8. What other filmmakers have been involved in designing popcorn buckets?
Tim Burton was heavily involved in designing the bucket for Beetlejuice Beetlejuice, showcasing filmmakers’ interest in creating unique merchandise for their films.
9. How do tie-in popcorn cups enhance the movie-watching experience?
Tie-in popcorn cups enhance the movie-watching experience by providing fans with a tangible connection to their favorite films, making the experience more immersive and enjoyable.
10. What potential benefits do tie-in buckets and cups offer for movie marketing?
Tie-in buckets and cups offer potential benefits for movie marketing by creating buzz around the film, increasing fan engagement, and providing additional revenue streams for cinemas.
Conclusion
The collaboration between filmmakers and cinemas to design special popcorn buckets and cups for upcoming movies not only enhances the movie-watching experience but also provides a unique marketing opportunity. With notable names like Tom Cruise and James Cameron getting involved, the trend of tie-in merchandise is likely to continue growing, offering fans more collectible items to cherish.
Tags
Movies, Popcorn Buckets, Tom Cruise, James Cameron, Cinemas, Film Industry